In this episode of Selling Houston, we sit down with Taylor Franks, teacher turned real estate maven, TikTok sensation, and fashion boutique owner. She spills the secrets behind her 'Tay way' of doing business. With a knack for luxury leasing and sales, Taylor's story is a masterclass in personal branding and the art of the pivot. Her insights into the Houston luxury rental market are as valuable as they are fascinating, revealing what truly sets apart the lavish from the merely excellent and how building relationships is the cornerstone of her booming career.
Life can often throw surprises our way, and it's essential to be able to adapt to them. Despite her own personal struggles, she has leased over 20 units in less than two years, using social media and other tactics to create a standout brand.
During our conversation, Taylor shares valuable insights on the ins and outs of luxury apartment leasing. She explains what sets a truly luxurious experience apart from an average one and how taking the time to understand each property intimately can build client trust. Taylor also emphasizes the importance of fostering relationships with leasing agents to create a seamless and enjoyable client experience.
We explore the trends driving Houston's luxury rental market, from stunning downtown views to high-end amenities that define upscale living. Taylor's approach to luxury leasing is all about crafting a lifestyle that resonates with her clients' desires for beauty and comfort rather than just finding them a place to live. We end the episode with a round of 'This or That.'
(00:00) Luxury Leasing Success Story
(07:52) Success in Real Estate Market
(12:13) Luxury Apartment Leasing and Market Trends
(22:43) Leasing Tactics and Personal Struggles
(31:29) This or That

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