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The 60-Year-Old Marketing Truth That Still Trumps Every Tactic
Manage episode 482503237 series 1303896
Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.
I’ve seen it over and over again (and yep, I’ve been there too).
Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place.
That’s why I keep coming back to something Eugene Schwartz laid out back in 1966. It’s called the Customer Awareness Spectrum, and it’s the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 에피소드
The 60-Year-Old Marketing Truth That Still Trumps Every Tactic
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Manage episode 482503237 series 1303896
Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.
I’ve seen it over and over again (and yep, I’ve been there too).
Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place.
That’s why I keep coming back to something Eugene Schwartz laid out back in 1966. It’s called the Customer Awareness Spectrum, and it’s the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 에피소드
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